Summary
- The New Balance 990v7 Made in USA ‘Kool Grey’ releases Friday, November 6, 2026 — $200, style code U990GR7, in limited quantities at NewBalance.com and select global retailers.
- It is the seventh generation of the 990, the line that started in 1982 — and the first generational update since the 990v6 in 2022.
- Build: pigskin suede, breathable mesh, leather accents and synthetic suede sway bars; underfoot, a softer FuelCell midsole with ENCAP, the signature CR device and a NEW TPU midfoot shank.
- The N logo is bigger again, recalling the 990v3; the launch campaign is fronted by Rosalía, Josh Allen, Cooper Flagg and IU.
Forty-four years after the original 990 asked $100 for a running shoe — unheard of in 1982 — the seventh generation arrives with the same brief: the best grey shoe New Balance knows how to make, updated underneath.
The v7 walks back the v6’s streamlining. Layered suede panels and the midfoot structure return, the N grows to v3 proportions, and the midsole pairs a softer FuelCell with ENCAP and a new TPU shank for stability. New Balance calls the design philosophy “memories from the future” — this time the phrase fits.
Numbers to know: $200, unisex sizing, limited quantities, Friday at NewBalance.com and select retailers. The v4 and v6 stay in the line if you miss it — but the v7 is the one the next decade of grey rotations gets built on.
Release Details
- Name: New Balance 990v7 Made in USA ‘Kool Grey’
- Colorway: Kool Grey/Calcium/Light Arctic Grey
- Style code: U990GR7
- Price: $200
- Release Date: November 6, 2026
WHERE TO BUY
Source: New Balance official launch release and Sneaker News, cross-checked November 2.
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