Marvel is not doing subtle. The Doomsday marketing tour has already planted Doom statues and thrones in Shanghai, the Philippines and Argentina — and now Japan has the biggest one yet: Doom seated on a towering throne outside a modern building, metal mask under the dark hood, chain mail across the armor, green medallions glowing on his chest, the whole display sitting on a stepped white platform with the Marvel Studios logo at its base. Photos shared November 1 (credit: @caRamelTp_nico) show a visitor in a Doom cape posing at its feet just to give it scale.

Japan is getting the full campaign. A second statue stands in the lobby of 109 Cinemas Osaka Expo City, where the cinema playfully warns visitors not to touch it. And on November 1, central Tokyo hosted a Doom parade down Chuo-dori: a 4.5-meter, roughly 1.5-ton Doom float followed by about 60 cloaked members of the so-called Doom Corps carrying Avengers flags.

The movie lands December 18, with Robert Downey Jr. trading the Iron Man suit for Doom’s armor. The sneaker world gets its own piece of the cycle two weeks earlier: Nike’s Air Foamposite Pro “Dr. Doom” returns November 27 for Black Friday. The statues are the billboard; the Foamposite is the one you can actually take home.