Summary
- New Balance 990v7 Made in USA “Kool Grey” released today, November 6, for $200 (style code U990GR7)
- First new 990 generation since the v6 in 2022; softer FuelCell + ENCAP midsole, new TPU midfoot shank
- Pigskin suede and mesh in Kool Grey / Calcium / Light Arctic Grey; launch campaign fronted by Rosalía, Josh Allen, Cooper Flagg and IU
The wait is over. The seventh generation of the most watched sneaker line in the world is on sale today — and New Balance kept it grey, the way it has been since 1982.
The 990v7 brings back the layered construction of earlier 990s and rebuilds what is underneath: a softer FuelCell midsole paired with ENCAP, the signature CR device and a new TPU midfoot shank. The launch colorway mixes pigskin suede, breathable mesh and leather accents; the N logo is silver-blue with a cream outline, echoed by cream laces and midsole and light blue hits at the heel.
“The goal was to strike the perfect balance between familiarity and progressiveness. It had to feel iconic, but also unmistakably new,” says creative design manager Jean Khalife. The launch is limited, members-first online in the US at 10 a.m. ET, with select global retailers carrying pairs.
Release Details
- Model: New Balance 990v7 Made in USA “Kool Grey”
- Colorway: Kool Grey / Calcium / Light Arctic Grey
- Style code: U990GR7
- Release date: November 6, 2026 — OUT NOW
- Price: $200
