Summary
- The Whitaker Group (A Ma Maniére, Social Status, APB) continues its Willful Bias series with a two-pair New Balance 2010 pack titled “For Identity.”
- Both colorways lean pastel and floral — grey open mesh with tan underlays and pastel purple hairy suede, and a cream honeycomb mesh with pink and grey tones — finished with visible stitching and frayed fabric detailing for a handcrafted feel.
- Release: Thursday, November 5, 2026, $155 per pair, in-store and online through The Whitaker Group retailers, with EQL launches already open and an additional raffle via A Ma Maniére.
The Whitaker Group is in the middle of one of the busiest collaboration runs in sneakers right now — an adidas “Do Not Duplicate” series, its CODA platform with PUMA, and some of the first Air Jordan 11 collaborations ever — and its New Balance partnership is the latest to make headlines. The “For Identity” pack takes the 2010, New Balance’s early-2000s-inspired runner, and treats it like a handmade object.
The signature move is texture. Visible stitched accents and frayed fabric string out from both pairs, deliberately unfinished against the polish of the base shoes. One colorway builds on grey open mesh with tan underlays, pastel purple hairy suede overlays and a black-and-red N logo over blue ABZORB pods in a cream midsole. The other pairs a cream honeycomb mesh upper with layered pinks and greys. Both come with multicolor laces matched to their palettes — a boho, crafted direction that sits a long way from the greyscale retro-runner formula.
EQL launches are already open on TWG retailer sites, and pairs move fast when this group is involved. The pack is unisex, priced at standard 2010 money, and lands the same morning as Space Jam Day — Thursday is stacked.
Release Details
- Name: The Whitaker Group x New Balance 2010 “Willful Bias For Identity” pack
- Colorways: Mauve/Cream — Style code: U20104WP; Mauve/Grey — Style code: U20106KH
- Price: $155 each
- Release Date: November 5, 2026
- Where to Buy: The Whitaker Group retailers (A Ma Maniére, Social Status, APB, Jaide) in-store and online via EQL; New Balance
Source: Sneaker News, Hypebeast, Modern Notoriety and Sole Retriever, cross-checked November 4. Photo: New Balance via Sneaker News.
